Content strategy and brand campaigns across fashion, beauty and lifestyle media, from city-vertical Instagram desks to a 1.3M-follower newsroom feed.
Six years, five newsrooms.
to May 2026
Little Black Book
Ran social strategy and content for LBB Goa and Kolkata, then moved onto fashion and beauty campaigns across Instagram, Facebook and YouTube after the Nykaa acquisition.
Led social coverage for brand events including Nykaaland and New At Nykaa, directing branded shoots with PR and influencer partners.
to Jul 2024
Business Insider India
Managed an Instagram account with 1.3M+ followers: content strategy, consistent follower growth, and stronger engagement across posts and Reels.
Scripted and appeared in short-form videos for Facebook and Twitter/X to drive direct audience engagement.
to Jan 2024
Gurman Garage
Built content strategy for a 40K-subscriber YouTube channel and a 100K-follower Instagram influencer, using performance analytics to refine calendars and posting schedules.
to Oct 2022
Gutenberg LLC
Created PR and social content, identified media opportunities, and supported press releases and brand messaging across digital and traditional channels.
to Dec 2020
Wrestling Reigns
Grew an organic community to 24,000+ followers, lifting active participation by 50% through community-led content. Where it all started.
Six posts, five cities.
Featured by Business Insider India
"@jovinnnnnnn"
Scripted and appeared in a short-form video for Business Insider India's tech and AI coverage, part of a wider brief managing the outlet's 1.3M+ follower Instagram presence.
Watch the reel on Instagram